They may not be as big as their global peers in terms of revenue and profits, but Indian companies are top of the lot in terms of their reputation, as per a study that has ranked Tatas as more reputed than the likes of Google, Microsoft, Coca-Cola, GE and Walt Disney.
Noting that the world looks to "corporate India to find trust, admiration and good feeling," the US-based brand and reputation management consulting firm Reputation Institute has named five Indian firms among the top-50 in its annual list of the world's most reputed companies.
While the global list has been topped by Italy's chocolate maker Ferrero, Sweden's retailer IKEA, and Johnson & Johnson in the US, the Tata group has been ranked 11th.
Among Indian companies, Tatas are followed by SBI (29), Infosys (39), Larsen & Toubro (47) and Maruti Suzuki (49th).
There are 22 other Indian companies on the list of 600 largest companies, ranked in terms of their reputation.
"Corporate India has the best reputed companies. Of the 27 Indian companies ranked among the 600 largest in the world, almost 90 per cent received scores above the global mean, with five ranking among the Top 50," the Reputation Institute said in its annual study for 2009.