‘Indian pizza mkt growing fastest’ | business | Hindustan Times
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‘Indian pizza mkt growing fastest’

Patrick Doyle, global chief executive officer, Domino’s Pizza Inc, inaugurated the 9000th Domino’s Pizza store in the country. This is the 300th Domino’s store in India. He spoke to HT on the pizza market in India and growth prospects. Excerpts:

business Updated: Mar 11, 2010 21:03 IST
Vivek Sinha

Patrick Doyle, global chief executive officer, Domino’s Pizza Inc, inaugurated the 9000th Domino’s Pizza store in the country. This is the 300th Domino’s store in India. He spoke to HT on the pizza market in India and growth prospects. Excerpts:

How is the Indian pizza market different from the West?
The pizza market is growing faster in India than elsewhere. In fact, globally, India will be a major revenue driver for Domino’s Pizza. One of the major reasons for robust growth in the country is because of the right consumer proposition. Low penetration of pizza consumption is an opportunity for us to grow. India’s large population and its huge middle-class give us ample headroom
for growth.

Do you have any plans to introduce new product lines?
We will predominantly sell pizzas as this identifies with our brand. Further, in many markets we have also found that having a different product could be useful. For instance, for a large joint family where grandparents may be living along with their children, it is good to have something extra along with the pizza. Pasta has done very well in India. But pizzas will remain our core product.

Between the franchisee and ownership models, which one is better?
Outside the US we follow the master franchisee model. This model ensures good business control and consistency over operations and executions, making it the best suited. In India, the company has followed the same model wherein Jubilant FoodWorks is the master franchisee for Domino’s pizza.

What are your expansions plans?
Over the last couple of years, India has shown fastest growth. Growth has also been good in the UK, Turkey, France, Australia and South Korea. The company plans to have more stores outside
the US.

India is special in terms of existing opportunities and market potential. It continues to enjoy a very special place for Domino’s growth over the the next decade.