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Indians warm up to luxury brands

Indians who participate in the worldwide survey agreed to buying designer brands, marking the third highest percentage globally after Greece and Hong Kong.

business Updated: Mar 28, 2008 01:11 IST

The congregation of luxury brand heads at the two-day

Hindustan Times-Mint

Luxury Conference starting Friday just got an interesting talking point.

Gucci, Calvin Klein and Christian Dior are becoming a part of the consumer lexicon in urban India, reveals a consumer confidence survey by Nielsen Company.

The study said 57% Indians saw labels as status symbols. Indians are warming up to luxury goods and awareness of designer labels matches some of the world’s hottest centres, says the survey, released on Wednesday.

Gucci rules. At 41 per cent, India tops the world with most people desiring to buy a Gucci product.

Market researcher Nielsen’s Global Luxury Brands Study said 35 per cent Indians who participated in the worldwide survey agreed to buying designer brands, marking the third highest percentage globally after Greece and Hong Kong.

Top brands that Indian consumers spend on: Calvin Klein (34%), Gucci (25%), Diesel (24%), Christian Dior (16%), and DKNY (10%). If money wasn’t the issue, consumers consider Gucci (41%), Calvin Klein (31%), Dior (26%), Versace (25%), Diesel and Giorgio Armani (22%) the most coveted.