IPL finals drew this year’s highest TV viewership | business | Hindustan Times
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IPL finals drew this year’s highest TV viewership

business Updated: May 25, 2009 22:13 IST
Anita Sharan
Anita Sharan
Hindustan Times
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The final match of the Indian Premier League 2009 drew people to their TV sets like a magnet. Gross Rating Points (GRPs) of Set Max were at 99, which is 320 per cent higher than its pre-IPL Sunday average of 31. IPL, overall, became the country’s hottest TV event.

According to data from overnight television viewership rating agency aMap, the final match drew almost 11.3 million viewers aged four and above in cable and satellite (C&S) homes.

GRPs are the rating for the overall channel viewership on a day. Television Rating Point (TRP) shows the percentage of overall viewers watching a programme at a given time.

The TRPs for the final for those aged 15 and above were 8.3. Joseph Eapen, aMap’s director, research, said that a calculation of TRPs based on C&S 15+ is more relevant for advertisers, even as total reach is calculated on C&S 4+.

“Compared to IPL 2008’s final match TRP of 8.8, there has been a drop of 6 per cent in the final match of IPL,” Eapen said, but added that it was due to measurements that drop when people switcah away for breaks.

“It is indeed the top rated programme so far this year, which is not a surprise at all seeing the ratings of the semifinals, which were 5.6 and 6.5 respectively.”

A Lintas Media Group study said 26 per cent of viewers watched the matches outside of their homes, in places like malls, airports and restaurants.

Total viewers for IPL 2009 are estimated by LMG at 90 million.

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