It happens only in ‘Incredible India’ | business | Hindustan Times
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It happens only in ‘Incredible India’

business Updated: Dec 01, 2007 03:17 IST
Nandini R Iyer
Nandini R Iyer
Hindustan Times
Incredible India campaign

The Ministry of Tourism has no title for its magazine named after its Incredible India campaign, as Brand India’s flagship logo has already been registered by a private publishing house.

The ministry has filed a complaint against Durga Das Publications with the Registrar of Newspapers for India.

<b1>Director of the publication SanJeet countered: "We had registered the magazine’s name in 2002, even before the ministry thought of bringing out a magazine. The name belongs to us."

In 2002, the Centre launched the Incredible India campaign and registered the copyright for the logo "Incredible !ndia" — an exclamation mark replaces the letter I in India.

In 2003, tenders were called for publishing a magazine under this name. Durga Das Publications bagged the year-long contract, which was extended till 2007.

"After the contract expired, we issued a fresh tender. Durga Das Publications did not apply and we awarded it to another publisher in August," said a senior tourism ministry official.

The ministry, however, was in for a rude shock. In September, the publishing house officials arrived with a copy of their magazine still called Incredible India, without the exclamation mark replacing the letter I in India.

Ministry officials claimed that when a show-cause notice was issued to the publishing house, it contended that it had registered Incredible India as its title much before the 2003 contract.

The ministry then filed a complaint with the registrar and sought permission to call its magazine Incredible India – Travel Update till the matter is resolved.

A senior official with the Registrar of Newspapers for India said: "We have not arrived at any decision."