Italian coffee chain Segarfredo to enter Indian market
Premium Italian coffee chain Segafredo Zanetti has chalked out plans to enter the Indian market.business Updated: Jan 01, 2010 23:09 IST
Premium Italian coffee chain Segafredo Zanetti has chalked out plans to enter the Indian market. The coffee chain will set up close to 25 coffee shops in the next three years.
Of this six will be opened in the national capital region (NCR) in the calendar year 2010.
The company has tied up with the Delhi-based Xenia Foods in an exclusive franchisee agreement.
“The total investment will be around Rs 25 crore and we will invest close to Rs 1 to 1.5 crore per store,” Nitin Mayor, director Xenia Foods told Hindustan Times.
Mayor added that the average size of the store would be around 1,400 sq ft and the company is opting only for the revenue share model for the rentals. “We expect the rentals to account for 30-35 per cent of our total operational cost.”
The company is targeting upwardly mobile people and plans to be present only in the premium malls and high-end streets of a city. After NCR the company would enter Mumbai, Bangalore, Chennai, Hyderabad and Kolkata.
“All coffee brewed at our outlets will be imported which had been grown in South America and roasted in Europe, making the coffee sold at our outlets premium as compared to those sold at other similar such outlets,” Mayor said.