Italian tractor maker eyes tie-ups
Italian tractor manufacturer Same Deutz-Fahr is stepping up its activity in the country to expand capacity, strengthen dealership, and convert India into a global export hub for tractors.business Updated: Apr 11, 2010 21:05 IST
Italian tractor manufacturer Same Deutz-Fahr is stepping up its activity in the country to expand capacity, strengthen dealership, and convert India into a global export hub for tractors.
With a 1.8 per cent market share, the company is also eyeing tie-ups with Indian tractor manufacturers. It recently launched the 80-hp Agrolux ProfiLine to raise market share.
The company is planning to introduce high horsepower tractors to create a differentiation in market dominated by low horsepower models. “Application-oriented demand is pushing up sales. In this context we have an excellent product line-up. We are not competing with any of the established players in India but are open to possible tie-ups,” said Gopi Nambiar, managing director, Same Dutz-Fahr India. The company, however, ruled out an acquisition.
Mahindra and Mahindra, Tafe, Force Motors are the established tractor players in the country.
The company is looking to raise its current production capacity of 6,000 at its Tamil Nadu plant to 15,000 in the next three years. It is also looking to increase dealership presence.
The company supplies 125 components to Italy and is planning to increase it to 150 by the year-end.