ITC launches heritage hotel in Chandni Chowk

  • Timsy Jaipuria, Hindustan Times, New Delhi
  • Updated: Mar 22, 2016 12:17 IST
ITC WelcomHeritage Haveli Dharampura in Chandni Chowk (Handout)

Continuing the trend of restoring heritage buildings and converting them into hotels, ITC has launched its latest offering in the WelcomHeritage series in old Delhi’s Chandni Chowk.

Called the WelcomHeritage Haveli Dharampura, the hotel takes its name from the 130-year-old haveli now owned by  member of Parliament Vijay Goel.

“In addition to its historical roots, what makes ‘Haveli Dharampura’ an integral addition to the WelcomHeritage portfolio is the fact that this is the only heritage hotel of its kind in New Delhi and the first to be established under a professional hospitality brand,” an ITC spokesperson said.

Studies indicate that leisure travellers are seeking experiences that enable them to partake in the culture and history of the destination. To encash that market ITC tied up with Goel for this haveli.

“The havelis in Chandni Chowk are different from the ones you see in Rajasthan. These are less elaborate, mellow and minimalistic, but still it took us years to put it back in shape. And with so much of investment, it had to be financially viable on its own, to keep its glory for the years to come. That’s why we decided to convert it into a hotel. and invited bids from top hotel chains and finally we tied up with ITC,” Goel said.

Both Goel and ITC say in a month since opening the hotel has seen huge response. Both refused to share visitor information or revenue expectations.

The ITC spokesperson said: “The global trend and given the history of the locale the haveli is situated in, it is poised to attract international guests who seek unique, indigenous, heritage experiences. The haveli bears testimony to a bygone era, evident from the jharokhas, its multi-foliated archways and sandstone facades”.

As far parking is concerned, the hotel will use the 3-tier parking lot near Jama Masjid. “The hotel is less than a 100-metres from the parking. We also provide cycle rickshaws from the parking,” the company said.

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