Jubilant FoodWorks Ltd, which runs the Dunkin’ Donuts and Domino’s Pizza chains in India, plans to bring more brands into the country in the next five years.
“Jubilant FoodWorks will bring more brands into India in the next five years, as well as create its own brand in the food space,” said Ajay Kaul, CEO of Jubilant FoodWorks.
The company plans to add 150 new Domino’s Pizza outlets in 2015-16 to its existing 795. Consumers will also be able to order non-pizza items from the outlets without the mandatory purchase of a Pizza. Any order of Rs 400 will not require the compulsory purchase of a Pizza. “We are a Pizza company and we will always be, but we want to encourage the side orders too,” Kaul said.
What’s more, the new offerings from Domino’s will also cater to differing tastes of Indians. To begin wit,h it will be hot spicy toppings from Andhra Pradesh, followed by Tamil Nadu, Kerala and West Bengal. “We will introduce this over the next six months and will cover many other states by the end of the financial year,” Kaul said.
He also added that Dunkin’ Donuts will have 500 outlets in India in the next 15 years against the current 38 in 12 cities.
The company is working on a new donut, especially targetted at the youth segment, especially those in the 25-50 age group.
“Dunkin’ Donuts is working on a new donut to be launched soon... It’s a ‘mistake donut’,” said Dev Amritesh, president and COO, Dunkin’ Donuts. “It will be hot spice on cream spread over the Donut with the taste of an exotic Asian fruit.”