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Key players in KPO

Evalueserve provides custom research and analytics services in intellectual property, market research, business research, investment research, data analytics and modeling.

business Updated: Aug 01, 2007 23:41 IST
N Madhavan

Evalueserve takes credit for coining the phrase knowledge process outsourcing. The US-based firm provides custom research and analytics services in intellectual property, market research, business research, investment research, data analytics and modeling. Founded by former executives of McKinsey and IBM, Evalueserve employs 2,000 professionals in India, China and Chile. In India, its operations are in Gurgaon.

A subsidiary of BSE-listed Firstsource Solutions, Pipal Research, originally headquartered in Chicago, is a business research and analytics services company founded in 2001 by former McKinsey consultants. It has operations in Gurgaon and provides financial and consumer analytics to companies in financial services, pharmaceuticals, biotechnology, utilities and IT sectors.

Based in Illinois with an operations centre in Bangalore, Mu Sigma hires people from IIMs, IITs and similar prestigious higher learning institutions to employ them for advanced services like measurement of risk, forecasting and economic modeling, employing industry expertise, mathematical skills and high-end software. It serves clients in the consumer products, financial service and retail industries.

Founded by former McKinsey official Anil Kaul, AbsolutData Research and Analytics provides data collection, data analytics and data processing functions from offices in California and Delhi. It has about 160 people at present. It helps create customised solutions for a range of marketing decisions regarding price optimisation, product introduction, segmentation, market-mix modelling and customer relationship management analytics.

Companies like MindWorks Global, which provides high-quality editing, writing and design services, legal services firms like Pangea3 and OfficeTiger, and Netscribes, which provides business research and content management, are counted among the other emerging KPO companies.