Despite the growing popularity of khadi and handloom fabric and traditional consumable products such as honey and spices abroad, the Khadi and Village Industries Commission (KVIC) has failed to tap the opportunity, as is evident from its export figures.
While the khadi and village industries products of KVIC achieved a commendable sale of Rs 24,000 crore in the domestic market in 2009-10, export stood at Rs 83 crore.
Though, in percentage terms, exports show a 106% growth from 2005-06 to 2009-10, in terms of the quantum of sale, it shows an increase of only Rs 42 crore.Domestic sales grew by Rs 9,000 crore in the period.
Exports contributed 0.3% to domestic sales in 2009-10.
"The KVIC needs to actively participate in international events to promote its products and properly plan to tap the export market, which is a niche segment," an official at the MSME ministry told HT.
The KVIC CEO did not respond to emails and phone calls by HT.