Have you always admired the way Hollywood celebrities like Demi Moore, Jennifer Lopez, Michelle Pfieffer, Katie Holmes and Victoria Beckham dress up and carry themselves? Are you also hooked on to desicelebs like Shah Rukh Khan, Kareena Kapoor, Sushmita Sen and so on?
Now, instead of gushing about your favourite screen idols, you can soon actually imitate their style quotient and pick up the brands they sport. And, to help you do just that, leading international fashion designers like Lanvin, Jean Paul Gaultier, Alberta Ferretti among others are setting up their stores here in Delhi.
The Capital will become the first city in the country to have exclusive stores of such a lineup of world renowned designers by mid-2008. The collections to be showcased in these stores will mirror all that is available abroad. The stores will be owned and managed by Delhi-based TSG International Marketing Private Limited, which has entered into partnerships with Lanvin and the AEFFE Fashion Group that owns brands like Jean Paul Gaultier, Moschino, Pollini and Alberta Ferretti.
Charu Sachdev, CEO of TSG, said: “The designers will debut in Delhi first and then we will open stores in Bangalore and Mumbai as well. Our aim is to have 4-5 stores of each brand in the country in the next five years.”
TSG is planning to spend Rs 10,000-16,000 per sq. ft. for the next five years, opening exclusive stores of international fashion labels in the country. While Lanvin is the oldest couture house in the world, Alberta Ferreti is more known for its women’s wear. Gaultier, the enfant terrible of global fashion, popularised streetwear, something that will now be accessible to Indians as well.
The way the Indian luxury market is expanding today it will see more international labels making a beeling for the country. In 2006-07, Indians spent around $800 million on luxury goods, 50 per cent of which was spent while travelling aborad. When compared with China’s $1,200 million, the luxury market in India is still at a nascent stage. “But, with a 20 per cent growth every month, the market has huge potential,” said Sachdev.