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Life’s staple pleasures come in jumbo size

An eatery in Thane sells vada paav as big as two regular ones put together, which needs a double ladi pav to be safely enveloped, reports Sai Raje.

business Updated: Aug 03, 2007 02:48 IST
Sai Raje

How successful can you be with an eatery selling the vada pav? The food item, after all, is available at every street corner in Mumbai.

So what makes this staple snack served at Thane’s Kunj Vihar Restaurant so special?

“It’s jumbo-sized vada pav. My uncle was the first to come up with this concept in the city, or perhaps in country, in 1991,” claims Anuj Gupta, whose family has been running the restaurant since 1947.

While most sell a single vada pav for about Rs 4, the Kunj Vihar version is double the size at Rs 6.

The vada is as big as two regular ones put together, is always hot and needs a double ladi pav to be safely enveloped.

As you queue up at the vada counter, your snack is deftly readied.

The pav, made in their bakery, is first slathered with fiery red chilli, coconut and garlic chutney, tangy-sweet tamarind chutney and chopped onions. Then the vada is placed in the pav, and served.

The brave-hearted can also opt for the thecha, a coarsely ground green chillies and salt mixture, as an accompaniment.

Since the jumbo vada paav made its way on the menu, the number of their satisfied patrons has continued rising. From 7.30 am to 10 pm, the vada pav counter is never empty. About 8,000 of vada pavs are sold here daily.

“A vada pav followed by the restaurant’s sweet lassi is a meal in itself,” says Srinivasan Iyer, who isn’t a Thane resident, but relishes a Kunj Vihar vada pav whenever he is in town.