Linkedin dresses up for India focus in online recruiting | business | Hindustan Times
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Linkedin dresses up for India focus in online recruiting

Social networking is commonly associated with linking up to friends on Internet sites such as Facebook and Orkut, but steadily behind the scene, LinkedIn, which has made a lucrative business of using online networking in job recruitments, is pushing ahead in a different way.

business Updated: Dec 16, 2009 22:34 IST
Rachit Vats

Social networking is commonly associated with linking up to friends on Internet sites such as Facebook and Orkut, but steadily behind the scene, LinkedIn, which has made a lucrative business of using online networking in job recruitments, is pushing ahead in a different way.

LinkedIn, plans to offer special search features that would help headhunters and employers zero in on the right candidates and job-seekers find the right employers, company officials say.

With at least 55 million users in 200 countries and 3.4 million already in India, LinkedIn has set up base in Mumbai.

Hari V Krishnan, country manager of LinkedIn India, said, “The focus is on awareness, engagement and monetisation.”

LinkedIn India is looking at partnerships and marketing activities. The network claims its Indian user base is growing at the rate of around 70,000 per week, with more than two-million searches taking place on the network per week and over 30,000 groups formed so far.

The company is betting on features like “faceted search,” under which users search for features current company, past company, location, school or language because they help focused recruitments.

Arvind Rajan, vice president – International, LinkedIn, said, “Despite the slowdown we have added numbers and showed profitability despite the slowdown.”