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Luxury brands entering Indian homes

business Updated: Apr 03, 2008 21:33 IST
Varun Soni

Luxury is no longer to be worn or flaunted, it is now fast becoming an accessory from which you can eat, sleep or bathe. So, whether it is tableware, dinnerware, modular kitchens, furniture or bathroom products, high-end foreign brands are entering India in droves, running neck and neck with luxury fashion.

What was earlier restricted to a few homegrown high-end brands like Casa Paradox and Ravissant is now attracting brands from Europe and the USA by the dozen.

With the home interiors market estimated to be about $ 5 billion, the pie is large enough for foreign brands to be in India. To add to this are $the 320 billion worth of infrastructure projects planned over the next five years, 2 million new homes being built per annum and substantial construction in the commercial and retail sectors. In the hotel sector alone, 100,000 new rooms are required to meet the growing demand.

Whether it is tableware brands like Rosenthal, Villeroy and Boch, accessories from Lladro, furniture from Interiors Espania, modular kitchens from Veneta Cucine and Faber or bath products from Kohler, the list is growing by the month.

The latest to set shop in the country is Germany’s most popular luxury tableware and interior accessory brand – Rosenthal. The brand has already opened its first outlet in Gurgaon at the Ambi Mall and is planning to open five showrooms in the country by this year-end. Apart from its other collections, the company is also showcasing its ultra-premium ‘Rosenthal meets Versace’ collection.

Close on its heels from the same country is tableware and dinnerware brand, Villeroy and Boch. It opened its first outlet in India this year in Hyderabad and is planning to open several more in the country in the next couple of years.

Spanish interior accessory brand Lladro was the first to set up shop in India when it opened its first showroom in Delhi in 2000. Lladro pieces are also retailed through exclusive boutiques in New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.

The construction boom has brought in companies from Italy like Veneta Cucine and Aran Cucine to sell their modular kitchens, which can set you back by Rs 25 lakh.