‘Luxury helps us dream’
The name Salvatore Ferragamo is synonymous with luxury footwear and it’s no surprise that his daughter loves shoes more than anything else in the world. Visconti Ferragamo is the VP of the holding company of the brand and discussed the brand’s 80-year-old heritage. Edited excerpts from an interview:business Updated: Mar 27, 2011 01:40 IST
The name Salvatore Ferragamo is synonymous with luxury footwear and it’s no surprise that his daughter loves shoes more than anything else in the world. Fulvia Visconti Ferragamo was at the Mint Luxury Conference to talk about the importance of the accessory. Ferragamo’s Hollywood legacy is well known, with everyone from Marilyn Monroe to Angelina Jolie having sported the brand’s innovative designs. Visconti Ferragamo is the VP of the holding company of the brand and discussed the brand’s 80-year-old heritage. Edited excerpts from an interview:
What does luxury mean to you?
It helps us feel special in every moment of our lives and helps us dream. High quality is the essential element of luxury products. High quality is the result of creativity, colours, shapes, craftsmanship and attention to detail. Craftsmanship is key, because I think that the time has come to restore the value of the expertise of a craftsman, and to look to the solid foundation of the past to create the new. A craftsman is not just someone who works with his hands, but an expert who performs his work with excellence. He has a deep personal commitment to the final product, pays attention to detail and is innovative.
What according to you are the essentials for luxury living?
A comfortable pair of shoes. An elegant, well-made shoe is most important because when you walk well, your personal energy can shine through. Based on our philosophy, shoes are not just a mirror of a seasonal trend. We’d rather see shoes as an object of design with shapes, volumes, materials and creativity that enrich the creation but also ‘always fit perfectly’. This is the only way to improve our ability to relate to women.
A luxury that will become a necessity?
Time. Today, and increasingly tomorrow, true luxury is having the time to spend with ourselves and with our dearest friends.
Your favourite luxury-shopping destination?
Milan is so up-to-date on the latest novelties and contemporary designers and you can find whatever you want. It is now booming and has become not only the capital of fashion but also of design.
Which is the oldest luxury item in your wardrobe that justified the price you paid for it?
My first beautiful cashmere vintage coat, which I bought when I was 15 years old. I bought it from my own money in Florence. I saved for months for it and it was my first purchase made from my own money.
Tell us something about the ready-to-wear and accessory trends at Ferragamo this season.
The Spring-Summer collection combines an eclectic and unpredictable wardrobe with unique taste. The innate sense of luxury meets a little bit of miscegenation, a marriage that blends the bohemian and aristocratic lifestyles. In the accessories, there is a symphony of neutral tones mixed with the warm hues of the earth. Materials used are leather, raffia and fabric. Sculpted heels made of straw live together with the ballerinas inspired by the famous model created by my father for the actress Audrey Hepburn.