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Mahindras to roll out lifestyle retail chain

The diversified Mahindra group is entering the retail sector, the latest deep-pocketed, family-run Indian company to jump into the fast-growing market, reports Suprotip Ghosh.

business Updated: Oct 10, 2007 20:37 IST
Suprotip Ghosh

The diversified Mahindra group is entering the retail sector, the latest deep-pocketed, family-run Indian company to jump into the fast-growing market.

Mahindra Retail will roll out a chain of multiple-format lifestyle stores across the country, starting in a year's time, Raghunath Murti, a member of the Mahindra's group’s management board, said on Wednesday.

The company already holds licences to distribute children’s apparel, toys and furnishings of companies, including Walt Disney, Mattel, Lego and Woolworths Plc's Ladybird in India.

"This is a natural extension of that business, and we will also look at entering other areas," Murti said.

The retail venture would be a Mahindra group business, although the company might consider taking on strategic investors at a later date, he said.

"At this point we are doing it on our own steam, but we will not rule out the option of taking on strategic investors," he said, adding investments and staff appointments were being finalised.

Recruitment advertisements in newspapers on Wednesday said Mahindra Retail would operate in the "premium lifestyle space", selling international and private labels.

India’s retail industry is estimated at about Rs 14,00,000 crore and forecast to nearly double by 2015.

Large Indian companies, including Reliance Industries, the Tata group, the RPG group, Bharti Enterprises and the Aditya Birla group, are already tapping the market.

Foreign multiple-brand retailers are allowed wholesale, licence or franchise operations in India, the route taken by Wal-Mart Stores, Germany's Metro and Shoprite Holdings.

Mahindra's flagship Mahindra & Mahindra Ltd is India's top utility vehicle and tractor maker. The group also has interests in infrastructure development, telecom, financial services and information technology.