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‘Many consumers were getting calls despite NDNC’

The new regulation on unsolicited marketing calls and short messages is expected to give relief to over 700 million mobile subscribers, the chairman of the telecom regulator, JS Sarma, told Hindustan Times.

business Updated: Dec 01, 2010 22:15 IST
Manoj Gairola

The new regulation on unsolicited marketing calls and short messages is expected to give relief to over 700 million mobile subscribers, the chairman of the telecom regulator, JS Sarma, told Hindustan Times.

Excerpts:

What was the need for the new regulation when the national do not call (NDNC) directory was already in place?

There are certain drawbacks with the existing regulations. Consumers are dissatisfied and we received a number of complaints. A large number of consumers were getting tele-marketing calls despite registration with NDNC. So we decided to formulate new regulations and curb this.

What happens to the 92 million subscribers who have registered with the NDNC? Will they need to register again?

They will be automatically shifted to the new directory under “fully block” category. If someone wants to shift to the partial block category, in which case he will get SMSs in the category/categories chosen by him, he will have to register again.

Under new regulations, unsolicited marketing calls from registered tele-marketers can be checked. What about unregistered tele-marketers?

Anyone of the 700 million subscribers can be an unregistered telemarketer. He is an ordinary subscriber. We have taken two measures to discourage unregistered telemarketers. One, no service provider shall provide packages containing more than 100 SMS per day. Two, unregistered telemarketers will be warned on the first offence and his telephone disconnected on commission of the second offence.

How will you encourage customers to register with the new directory?

We will issue a series of advertisements in newspapers. The first will appear this Saturday or Sunday. We are also meeting consumer organisations on December 17 so that they can educate subscribers.