Personal or Matrimonial websites top the online display ad campaigns in India between June-August 2009, comprising 13 per cent of the total online campaigns, a study said on Friday.
According to research firm Nielsen's Online AdRelevance June-Aug 2009, from a total of 3,778 online display ad campaigns released in India between June-August 2009, 497 were by Personal or Matrimonial websites amounting to 13 per cent of the total number of online campaigns.
This was followed by travel booking services and the education sector amounting to about eight per cent each of the total number of online campaigns released in the period.
While Consim Info was the top advertiser in the Personal or Matrimonial sector (in terms of number of campaigns), accounting for more than half of the advertising activity, MakeMytrip was the leader in the travel category contributing 23 per cent to the total online ad activity in the sector.
Amity University led the education advertising space at 14 per cent share.
"Display advertising is expected to substantially expand in India as internet penetration accelerates and given the lower costs involved in advertising online. Keeping tabs on ad spending and campaigns in this space is definitely going to help marketers plan their strategies accordingly," The Nielsen Company Associate Director (Online Division) Karthik Nagarajan said.