Max Bupa expands its product portfolio with ‘Family First’ | business | Hindustan Times
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Max Bupa expands its product portfolio with ‘Family First’

business Updated: Oct 04, 2010 10:51 IST

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Max Bupa Health Insurance announced the launch of ‘Family First Health Insurance Plan’, a new addition to its flagship Heartbeat Health Insurance Plan. A first of its kind Family First is a health plan designed keeping in mind the health insurance needs of the Indian joint family, where the customers can choose a cover for not just their spouse and children but also for their extended families including parents, grand-parents, in-laws and grand children.

Max Bupa Health Insurance, a joint venture between Max India and UK- based Bupa launched India operations in April this year with its flagship product ‘Heartbeat Health Insurance Plan’. The Family First policy offers its policyholders benefits such as any age enrolment, lifetime renewal and cover for expenses including in-patient treatment, pre- and post- hospitalization along with access to health advice and health checkups. Under Family First the plan also includes maternity benefits wherein the policyholders can make up to two claims over the policy lifetime.

Commenting on the introduction of this new policy, Dr. Damien Marmion, Chief Executive, Max Bupa Health Insurance said, “We believe that nothing is more important for our customers than their families’ health and well being. As their healthcare partners we want to give them the peace of mind that the entire family is covered. The emerging extended family unit includes not just children and parents but has expanded to include the in- laws too. With family first we offer our customers the options of choosing a flexible health care plan that will take care of this extended family.”

The plan provides flexibility for families to decide their optimal cover based on their need. They can choose a sum insured per person (one amount chosen for all family members) as well as a floating amount for the entire family that can be utilised once the sum assured per person is consumed. The plan offers individual sum insured options ranging from Rs. 1 lac to Rs. 5 lacs and family floater sum insured options ranging from Rs. 3 lacs to Rs.15 lacs.