McDonald’s to woo customers with free Wi-Fi
Fast-food chain McDonald's is planning to introduce free high-speed wireless Internet access at its 110 outlets in Delhi and the NCR by the end of the next six months. Himani Chandna Gurtoo reports.business Updated: Oct 09, 2011 21:54 IST
Fast-food chain McDonald's is planning to introduce free high-speed wireless Internet access at its 110 outlets in Delhi and the NCR by the end of the next six months.
"We are currently looking at introducing Wi-Fi at 54 of our outlets based in Delhi and around the NCR. Then we plan to move to the entire northern market," said Vikram Bakshi, managing director, McDonalds India.
The service for the first 10 minutes would be free and then the user would be charged R15 and R30 for an half an hour and an hourly usage.
The customers will be able to go online through their laptops, iPads and compatible mobile phones. The initiative goes a step further than the existing services offered by a few coffee shops and cafes, which provide Wi-Fi hotspots but charge users a fee or provides the facility in the selected outlets.
A hotspot user who pays to log on for an hour a week in a coffee shop could save as much as R260 a year on premium Wi-Fi charges by using McDonald's service.
The company said it is very careful about pricing as the Indian consumer is already suffering from the inflation, high fuel prices accompanied by food inflation.
McDonald's is also planning to extend its deserts menu with the latest offering of Mcflurry, an international dessert brand.