Mexican Cinepolis plots for megaplexes
Mexican cinema operator Cinepolis, the latest multiplex entrant in the country, is looking at setting up 500 megaplexes, over the next five years.business Updated: May 19, 2010 20:22 IST
Mexican cinema operator Cinepolis, the latest multiplex entrant in the country, is looking at setting up 500 megaplexes, over the next five years. A multiplex with more than 10 screens is termed as a megaplex. The exhibitor is trying to create a differentiating factor by creating space for different kind of movies — art, blockbusters, developing cinema and others—and pump in Rs 1,500 crore for this purpose during this period.
Cinepolis is in talks with mall developers to accommodate their megaplex plan in their upcoming projects. “Our focus is clear. We are looking at being present in the top 40 cities. In that we are looking at large, dominant malls. We want to synergise between the shopping experience and the retail platform as it works wonders.
At some locations we may have as large as 15 screens. Megaplexes is something the country has not experienced yet,” said Mlan Saini, country head, Cinepolis India. Of the 500 screens, 80 per cent will be part of the megaplex. Each screen will have varying capacity depending upon the segment it will cater to — art, commercial, or developing cinema. The first two megaplexes will open in Pune and Thane in 2011. Cinépolis India is a wholly owned subsidiary of Cinépolis, operating more than 2,000 screens in six countries and serving more than 100 million patrons annually.