Micromax plans global foray with cheap mobiles - Hindustan Times
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Micromax plans global foray with cheap mobiles

Reuters | By, New Delhi/mumbai
Dec 14, 2013 01:55 AM IST

Micromax, which has become India's No 2 smartphone brand just five years after selling its first handset - a $30 (about Rs 1,830) made-in-China model - is looking to go upmarket and overseas.

Micromax, which has become India's No 2 smartphone brand just five years after selling its first handset - a $30 (about Rs 1,830) made-in-China model - is looking to go upmarket and overseas.

In January, it will begin selling phones in Russia, followed by Romania, where competitors include Samsung and Nokia.

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The unlisted company sold 6.8 million phones in the July-September quarter, including 2.2 million smartphones, and is on track to surpass $1 billion (about Rs 6,105 crore) in sales in this fiscal year ending in March.

With heavy advertising and phones based on Google's Android software starting at $50 (about Rs 3,035.50) - almost half the price of a comparable Samsung model.

Micromax has also tried to tap the Brazilian and the West Asian markets with basic phones, but did not manage to build scale and closed the operations.

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