Micromax plans global foray with cheap mobiles | business | Hindustan Times
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Micromax plans global foray with cheap mobiles

Micromax, which has become India's No 2 smartphone brand just five years after selling its first handset - a $30 (about Rs 1,830) made-in-China model - is looking to go upmarket and overseas.

business Updated: Dec 14, 2013 01:55 IST

Micromax, which has become India's No 2 smartphone brand just five years after selling its first handset - a $30 (about Rs 1,830) made-in-China model - is looking to go upmarket and overseas.

In January, it will begin selling phones in Russia, followed by Romania, where competitors include Samsung and Nokia.

The unlisted company sold 6.8 million phones in the July-September quarter, including 2.2 million smartphones, and is on track to surpass $1 billion (about Rs 6,105 crore) in sales in this fiscal year ending in March.

With heavy advertising and phones based on Google's Android software starting at $50 (about Rs 3,035.50) - almost half the price of a comparable Samsung model.

Micromax has also tried to tap the Brazilian and the West Asian markets with basic phones, but did not manage to build scale and closed the operations.