Microsoft brings back ‘start' button to spur Windows sales | business | Hindustan Times
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Microsoft brings back ‘start' button to spur Windows sales

business Updated: Jun 01, 2013 00:48 IST
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Microsoft Corp is bringing back the Windows “start” button, offering a stripped-down version among a slew of improvements aimed at winning over tablet users and placating PC customers alienated by Windows 8.

The world’s largest software company is looking to re-energise sales of its latest Windows version, which has not made the splash with computer users it was hoping for.

Executives say the plan is now to update Windows periodically, rather than waiting three years or so between big releases.

Although Microsoft has sold more than 100 million Windows 8 licences since October, broadly in line with Windows 7 three years ago, the company must tackle a dwindling PC user base and its inability to make a mark in the exploding tablet market.

Windows 8 was designed to be used both on touch-screen tablets and traditional PCs.

But while touch-screen users tend to like the new "tile"-based interface, many mouse and keyboard users complained that the new design was confusing.

Microsoft said the Windows 8.1 update will have a button in the bottom left corner of the screen that acts like the "start" button in previous versions of Windows.

Although it will not be labelled "start, it features the Windows logo and takes the user straight to a grid of applications.

"The work you are seeing us do here is continuing to advance the modern (interface), while really taking into account some of the things we've learned from people who still want to use the desktop," said Antoine Leblond, corporate vice-president, Windows unit.