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Microsoft closing in on Yahoo! in US search battle

According to The Nielsen Co., Bing overtook Yahoo! for the first time in August to make it the number two search service in the US.

business Updated: Sep 19, 2010 22:45 IST

Google is the undisputed king of search in the US. But who’s number two?

Yahoo! has long held that position but Microsoft may have leapfrogged it with its Bing, launched last June.

According to The Nielsen Co., Bing overtook Yahoo! for the first time in August to make it the number two search service in the US. But comScore, another digital tracking company, put Yahoo! still firmly in second place in a list just days later. So who’s right?

‘I couldn’t say one’s more accurate than the other,” said Danny Sullivan, editor-in-chief of SearchEngineLand.com, a blog devoted to search. What’s important is not the numbers but the trends, he said. “It’s not really ‘Is Bing higher?’ but ‘Is Bing closing the gap?’”

And by that measure, Bing has made steady strides since it was launched. “They’re finally getting there,” Sullivan said.oogle is the undisputed king of search in the US. But who’s number two?

Yahoo! has long held that position but Microsoft may have leapfrogged it with its Bing, launched last June.

According to The Nielsen Co., Bing overtook Yahoo! for the first time in August to make it the number two search service in the US. But comScore, another digital tracking company, put Yahoo! still firmly in second place in a list just days later. So who’s right?

‘I couldn’t say one’s more accurate than the other,” said Danny Sullivan, editor-in-chief of SearchEngineLand.com, a blog devoted to search. What’s important is not the numbers but the trends, he said. “It’s not really ‘Is Bing higher?’ but ‘Is Bing closing the gap?’”

And by that measure, Bing has made steady strides since it was launched. “They’re finally getting there,” Sullivan said.