Mont Blanc launches premium pens as tribute to Bapu | business | Hindustan Times
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Mont Blanc launches premium pens as tribute to Bapu

Montblanc launched a set of premium pens costing Rs 11.30 lakhs under its limited edition series commemorating 241 miles travelled by Mahatma Gandhi during the Salt March.

business Updated: Sep 30, 2009 14:45 IST

Montblanc on Wednesday launched a set of premium pens costing Rs 11.30 lakhs under its limited edition series commemorating 241 miles travelled by Mahatma Gandhi during the Salt March.

Each pen in the series is made of white gold and the entire series is called the 'Mahatma Gandhi Limited Edition-241'.

"The distance of 241 miles which Mahatma Gandhi and his followers travelled by foot during the famous Salt March has inspired the name and limited edition quantity of this outstanding 750 solid white gold piston fountain pen," Montblanc Chief Executive Officer Lutz Bethge told reporters in Mumbai.

"Only 241 pens have been produced in the Mahatma Gandhi Limited Edition-241 series by Montblanc and each pen in the series is around at Rs 11.39 lakh," he said.

Montblanc has launched another series -- Mahatma Gandhi Limited Edition 3000-- whose pens are priced at Rs 1.67 lakh a piece.

"A total of 3,000 fountain pens and 3,000 roller-ball pens have been produced in this series and the pens will be available our all outlets pan-India," Bethge said.

Mahatma Gandhi Limited Edition 3000 series has been produced in tribute to the many people who had followed Mahatma Gandhi, he said.