Mother Dairy launches sweets ahead of Diwali
Sensing business potential in making milk-based sweets, Mother Dairy has launched traditional sweets ahead of Diwali.business Updated: Nov 06, 2012 19:14 IST
Sensing business potential in making milk-based sweets, Mother Dairy has launched traditional sweets ahead of Diwali.
Mother Dairy, the largest milk supplier in the national capital region, said sweets will be available at its selected retail outlets along with local kirana stores.
"With reports coming in rampantly about adulterated khoya and sweets being sold during festive seasons, Mother Dairy took the decision to launch traditional sweets hence giving the consumers a safe and pure alternative in sweets," Mother Dairy Business Head (Dairy Products) Subhasis Basu said on Tuesday.
It has launched khoya, chenna kheer, kaju barfi, kaju pista rolls, dodda burfi and milk cake.
There was also a need for khoya in consumer packs from a credible source since most of the households use it for making various sweets, he added.
Basu said the company would itself manufacture sweets and also enagage third-party for the purpose.
"Of the new offerings, we will continue to sell khoya and chenna kheer. But for the gift pack containing kaju barfi, kaju pista rolls, dodda barfi and milk cake, we will take a call after Diwali looking at response," he said.
Mother Dairy was commissioned under the flagship 'Operation Flood' project of the National Dairy Development Board (NDDB) in 1974. Mother Dairy Fruits & Vegetable Ltd is a wholly owned subsidiary of NDDB.
Mother Dairy has been a market leader in the branded milk segment in Delhi and sells close to 30 lakh litres per day in the city. It offers ice creams, dahi, lassi, flavoured milk, butter, cheese and UHT milk.
That apart, the company markets nationally frozen foods and juices under the brand name 'Safal'. The Dhara range of edible oil is also manufactured and marketed by Mother Dairy across various markets.