on Thursday announced the launch of
, a 24-hour news and infotainment channel that will mark its entry into the Middle East and North African region.
NDTV Arabia will be predominantly an English channel. The content will be infotainment-based, with business, news and lifestyle showcased on a single platform for audiences in the region. The channel will be free-to-air, available on Nile Sat, which is broadcast to 100 million homes in the region.
Announcing plans to launch the channel, NDTV Ltd chairman Prannoy Roy said: "We are proud to announce the launch of NDTV Arabia, the first wholly owned region specific channel from the bouquet of NDTV. This launch is in line with our plans to initiate international expansion beyond our current core market and reach new target audiences."
NDTV Group CEO KVL Narayan Rao said: "NDTV Arabia is NDTV's first venture into the Middle East and Africa as a customised channel. The channel aims to cater to growing interest in Indian current affairs and economy among a large population of Indian and South Asian origin in the Middle East and Africa."