NDTV Network Plc, a division of New Delhi Television Ltd, plans to launch four channels in September -- two in India and two overseas, a senior executive said.
The channels include one in the Middle East, another through its joint venture with Astro All Asia and its first city channel for New Delhi, NDTV Chief Executive KVL Narayan Rao said late on Thursday on the sidelines of a press meet.
The fourth, a lifestyle channel 'NDTV Good Times', will target the 20-30-year-old English-speaking population. The channel has a branding tie-up with UB Group's Kingfisher. Local newspapers reported the tie-up to be a multi-year deal with an investment of 1 billion rupees from the UB Group.