Nirula's starts India's first ice-cream museum | business | Hindustan Times
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Nirula's starts India's first ice-cream museum

business Updated: Nov 18, 2007 13:29 IST

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City-based food joint chain Nirula's Group, famous for its variety of ice-creams, has now started an ice-cream museum -- the first ever in the country.

Located at Nirula's Ice Cream factory complex in Noida and targeted at children, the museum has on offer an entertaining mix of ice-cream related facts, trivia, games as well as a view of the ice-cream making process.

"We wanted to do something unique and everlasting for our young patrons and what better than their own ice cream museum, which not only indulges kids with their relished treat but also teaches them a lot more about history, cultures, traditions weaved in with the journey of the ice cream across different nations," Nirula's Group CEO and Managing Director Samir Kuckreja said.

The museum also has features like ice cream recipes, poems, ice cream activities, fun and games, Kukreja added. It opened for visitors last week on Children's Day, November 14.

During the visit to the museum, the children are told about manufacturing and packaging processes of the 15,000 litres of fresh ice cream which Nirula's produces daily.