Nokia and Microsoft took the wraps off the Finnish giant’s most powerful smartphone yet on Wednesday, in what may be their last major shot at winning back a market lost to Apple, Samsung and Google.
The world’s largest software maker and the till-recently dominant cellphone maker showcased Lumia 920 and Lumia 820 in New York and Helsinki.
They hope the new phones will become a potent weapon in an escalating global mobile industry war.Google’s Motorola Mobility intends to show off its latest smartphone on Wednesday, and Amazon.com will unwrap new Kindle Fire tablets the day after.
Apple may unveil the latest version of its seminal iPhone on September 12. Samsung says it will sell its own Windows phone as early as next month.
Analysts say the new phones alone will not be enough for Nokia to turn the corner.
“There have to be more devices, and their features have to stand out more. There has to be a 'wow' device,” said Hannu Rauhala, analyst at Pohjola Bank, who cut his recommendation on Nokia's shares to “reduce” on Tuesday.
Windows phones have only 3.7% of the global smartphone market, according to Strategy Analytics. Android phones have 68%, and Apple 17%.
The patent war between Apple and Samsung, which is seen as a proxy for Google and Android, has seen handset makers budgeting for Windows-based phones.