Nokia survives battery scare
Nokia's CEO says that the company had come out looking good after a battery problem that led to the recall of 4.6 crore units, reports Narayanan Madhavan.business Updated: Aug 24, 2007 03:49 IST
The chief executive officer of leading global mobile phone maker Nokia said on Thursday that his company had come out looking good after a battery problem that led to the recall of 4.6 crore units in an episode that gave a jolt to its image as the world’s premier handset brand.
India has now emerged as Nokia's second biggest market in the world, ahead of the US and next only to China. Oli-Pekka Kallsavuo survived a scare on the second day of his visit that began in Chennai, where Nokia has a huge manufacturing hub.
A stray incident of an exploding battery in Uttar Pradesh during the Nokia chief's visit raised eyebrows, but the Finnish company was quick to dismiss it as irrelevant.
"We are looking at it, But the handset shown on TV is a 2600 (model) which does not go with the BL-4C battery (which was said to have exploded)," a Nokia spokeswoman said. "So it is probably a fake." "We reacted very swiftly and pro-actively," Kallasvuo told reporters in New Delhi on the worldwide problem.
"At the end of the day it is about right communication. And that's what we did. Many people think our brand is even stronger (after the incident)," said Kallasvuo, who said Matsushita was responsible to Nokia for the faulty batteries, but it was Nokia that was accountable to consumer.