Facebook wants its users to use the social network platform even more. So it has brought another platform — Facebook at Work.
FB at Work is the social media giants’ answer to the enterprise software of Google and Microsoft — Google at Work and Yammer respectively — and Slack, one of the world’s fastest growing startups, which has over 2.3 million registered users and is the most popular enterprise communication platform in the US.
Facebook wants to change the way people communicate in offices, in toto.
“No one apart from Facebook has had the vision of connecting everyone within a company,” claimed Julien Codorniou, the French national who heads FB at Work, and built it with his team in London rather than the company’s headquarters in Menlo Park, California.
FB at Work is not dissimilar to Facebook, but there are no personal posts, no games like Candy Crush, nor ads (not even if companies decide to do exclusive tie-ups).
Data on the platform remains confidential within the companies. And it offers Newsfeed, Work Chat (instead of Messenger), groups, and video and voice chat.
It’s simpler than sending emails – send a message to an individual, or if it’s a team send it to a group. Groups can be open, closed and even secret, which cannot be searched and discovered. A company CEO can address the whole company through a video posted on Facebook. Features like Facebook Live are also on their way.
“In India we are seeing the fastest adoption,” said Codorniou. A couple of dozen companies have signed up, such as Yes Bank, Godrej, L&T Infotech, Zomato, Paytm, Practo, Ibibo and GirnarSoft. Globally, there are 450, in over 60 countries.
“FB at Work is for connecting people at the work place,” said Codorniou. Facebook estimates that there are 3 billion officegoers worldwide.
FB at Work free for now, but will soon turn charge-per-active user. Will it cost less than a dollar per user? “It’s too early to tell… But, even emails are too expensive for some companies...”
Did Codorniou just give out the pricing?