Now, vintage whisky with your name | business | Hindustan Times
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Now, vintage whisky with your name

business Updated: Nov 23, 2007 22:32 IST
Praveen Donthi
Praveen Donthi
Hindustan Times
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In an age of ultra-uber cool luxury, what could be a better vintage style statement? Simply raise a toast to yourself with a personalised vintage whisky — one with your name on it and customised to your taste and even the flavour that you desire.

The Rare Whisky Collection is, perhaps, the only private vintage in the world and the whiskies could be as old as anywhere between 22 and 29 years and sometimes even more. "It is a highly reserved product and is selectively offered to discerning individuals and businesses across the world customised to their sense and style," said Sandeep Arora, who is the exclusive representative of the Rare Whisky Collection in India.

Now in India, it has already snared its first customer: the ITC Welcomgroup. ITC Welcomgroup is the first in India, which has got a private vintage in its name. "The ITC Welcomgroup now has a private vintage cask of our own label — the private vintage 1975, a 32 year-old malt, the year ITC Welcomgroup opened its first hotel," said Nakul Anand, divisional chief of the group.

Each bottle would cost £299; 225 bottles to a cask. The number of bottles could vary depending upon the age of the whisky. "The response has been great and a few corporates have expressed their interest," said Arora.

The collection is as special as it is unique. The label on the bottle will have customised messages to suit the occasion — your marriage anniversary, the founding of a successful family business, or your birthday. All bottles are individually handcrafted and come with labels that sport handwritten calligraphy.

After the customer is introduced to the cask, a few samples are in order before a choice can be made. The Rare Whisky Collection will host the customer and a companion at its Scotland distillery for two nights, with special stay arrangements at the Malt House.

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