The rise in swine flu cases has given the nutraceutical sector segment a reason to cheer. Nutraceuticals include food products that provide health and medical benefits such as dietary supplements.
Due to increased awareness among the public, nutraceutical manufacturing companies are seeing a jump in sales.
“The sales of nutraceutical products in the country have risen after the emergence of swine flu cases, due to public awareness that nutraceutical products will enhance immunity,” said Akkshay Mehta, MD, Mission Vivacare, a manufacturer of nutraceutical products.
“The sales of our key immuno booster brands have doubled due to rising awareness among people after the outbreak of swine flu,” said Shashank Sandu, director, Sandu Pharma, maker of nuetraceutical products.
Elder Pharmaceuticals has also witnessed a rise in product sales, driven by recommendation by doctors. “People tend to ask doctors for such products as they have more confidence in doctor recommendations rather than Over The Counter advertisements,” said Alok Saxena, director.