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Over 200 billion videos viewed online, most on YouTube, says inaugural study

business Updated: Dec 15, 2011 12:08 IST

In October 2011 201.4 billion videos were viewed by 1.2 billion people around the world, according to the inaugural worldwide Video Metrix report from digital analysts comScore released on December 14.

The inaugural report into worldwide online video viewing found that of the 201.4 billion videos watched around the world in October, nearly 88.3 billion or 43.8 percent were viewed on "Google sites," primarily YouTube.

In total YouTube accounted for more than 99 percent of videos viewed on "Google sites" -- the world's leading video property in terms of "videos watched" with 43.8 percent of the market share.

In second place with 2.3 percent of the market share was Youku Inc.; in total the China-based video-sharing property accounted for 4.6 billion of the online videos watched around the world in October 2011.

Vevo came in third place, accounting for 3.7 billion videos or 1.8 percent of the market share, although 97 percent of Vevo's videos were viewed via Vevo's YouTube channel.

Facebook came in fourth position with 1.3 percent of market share followed by Dwango Co. Ltd with 1.2 percent of the market share of online videos watched in October 2011.

With regards to comScore's inaugural worldwide online viewing report, product manager for Video Dan Piech stated, "As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience."

In September YouTube was ranked the "top online video destination" in the US in terms of both visitor numbers and total streams in a Nielsen report published November 3; however, VOD service Netflix was found to be the top US online video destination in the same month in terms of "time per viewer."