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Pakistan beating Indian mango markets

business Updated: Jun 03, 2007 22:38 IST

PTI
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Selling mangoes in global market is becoming a bitter experience for Indian exporters as they are losing out to Pakistan due to higher cost because of exorbitant freight levied by international airlines.

"Despite Indian mangoes being of superior quality, we are finding it hard to sustain in the international market. Our mangoes are losing out to Pakistan mainly due to the high air freight," CEO Ashvina Trading Company Kirit Bhuptani said.

"While the original cost of mangoes is Rs 65 per kg, it gets added on with various other surcharges like fuel, security and some even add airport charges. This hikes the cost to Rs 80 per kg. While Pakistani mangoes cost Rs 55 per kg, including of freight. Besides, there is no surcharge," Bhuptani added.

India is the largest producer of mango with a production of 14-16 million tonnes a year. India exports to Europe and West Asia. But the exporters are not excited. They fear losing out their market to arch rivals Pakistan due to cost disadvantage.

"Retailers want to earn money. They find Pakistani mangoes economically viable. Already freight charges are high. In addition, the airliners increase freight rate during mango season which lasts from March to June," Chairman and MD of Desai Fruits and Vegetables Ajit Desai said.