In a bid to cater to the rural markets, Kishore Biyani-promoted Pantaloon Retail is now coming up with KB's Wholesale Markets for supply of items including fresh fruits and vegetables.
"There are bottlenecks in the supply chain in hinterland which makes transportation of fresh fruits and vegetables expensive," Pantaloon Retail CEO-Foods Arvind Chaudhary said.
The country needs investment in the area of fresh supply chains. Thus, catering to the rural population of the country, Pantaloon Retail is launching KB's Wholesale Markets by the end of the current fiscal, he said.
The wholesale markets would come up at Burdwan in West Bengal and Mathura in Uttar Pradesh at a total investment of Rs 400 crore.
"We are going to roll out the first two KB's Wholesale Markets in March 2008 in Burdwan and Mathura," Chaudhary said.
The markets would be at an area of more than 50 acre each. "It will be big one-level set up of 50-acre plus. There is a lot of space in rural area," he added.
These markets would cater to retailers and big families in villages and small towns. "We are starting at these two cities first with the pilot projects," Chaudhary said.
The assortment would be in different categories keeping the domestic market in mind. "It would be on cash and carry format," he said.