Parle Agro scales up baked snacks biz | business | Hindustan Times
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Parle Agro scales up baked snacks biz

business Updated: Sep 01, 2010 21:27 IST
HT Correspondent
HT Correspondent
Hindustan Times
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Food and beverage conglomerate Parle Agro is stepping up its presence in the baked snacks products category — which it forayed into last year. A year after launching the Hippo brand, the company on Wednesday brought in a product extension — Hippo Round Round — for the same.

The maker of Frooti and Appy, Parle Agro believes that consumers need to be constantly offered innovations.

Relatively a new player in the segment dominated by Pepsico and ITC, the company may also look at launching new products.

"We have an aggressive vision for the foods division and looking at growing our food category. Hippo has been a good launch pad as it has been accepted very well and we shall build up the brand further," said Nadia Chauhan, joint managing director and CMO, Parle Agro.

At present, Hippo is manufactured at four of its plants based out of Ahmedabad, Delhi, Rudrapur and Hyderabad.

The company is also sprucing up its distribution network and is looking at 500,000 retail outlets for the Hippo brand. It will be launched initially in the western markets, followed by other regions. The snack will be available in five flavours at price points of R5, 10 and 20.