Parry Nutraceuticals ties-up with Euro RSCG 4D Matrix for digital marketing campaign | business | Hindustan Times
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Parry Nutraceuticals ties-up with Euro RSCG 4D Matrix for digital marketing campaign

business Updated: May 29, 2012 13:14 IST
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The leading full service digital agency, Euro RSCG 4D Matrix, has been awarded the digital duties of Parry Nutraceuticals, a division of E.I.D. Parry (I) Ltd. and a part of the $4.4 billion Murugappa group.

The digital marketing agency will be responsible for creating a strong data digital presence for their nutritional food supplements like Parry’s Spirulina, Green T6, PRO 9, PRO 9D, Rejuveneyes, etc through their SEO, PPC and Social Media services.

Parry Nutraceuticals is the only producer of 100% Vegetarian Certified Organic Spirulina, with exports to over 38 countries. The main markets being North America, the European Union, Japan, Korea, Malaysia, Russia, Australia and New Zealand.

A division of E.I.D. Parry (I) Ltd. became a part of the Murugappa group in 1981 has its headquaters in Chennai. It houses companies like Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., Parry Agro Industries Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Dinesh Kulchandra, Head - Sales (India) at Euro RSCG 4D Matrix said, “We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment. I am sure our highly talented and competent team will rise up to the challenge.”

Sajiv K Menon, Business Head, Parry Nutraceuticals said, “We have been keen to drive our Marketing campaigns through the Digi-space also & we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association.”