With fake pashmina shawls flooding the markets, the Jammu and Kashmir government has decided to grade and affix a stamp of standard to the exquisite shawls under a Rs 9.48 crore project.
"To do away with the increasing sale of fake shawls, we will now be grading shawls which would carry a stamp of standard in the state," Assistant Director, Research, Animal Sciences, Sher-e-Kashmir University of Agriculture, Science and Technology (SKUAST), Farooq Ahmed told PTI.
The decision was taken in the wake of complaints by tourists to state tourism department over fake shawls in the market. Now, grading and standard fixing would not only prevent fake shawls, but also fix standard rates.
Thousands of Kashmiris are associated with the ancient trade. Women mostly spin and men weave the delicate yarn into warm, soft scarves and shawls, which are mostly embroidered.
Cheap and machine-made shawls, especially from Amritsar have in recent years hit hard pashmina trade with hundreds of weavers compelled to take to other professions.