Personal computer (PC) makers in India are smiling.
According to industry research firm IDC, PC sales are expected to grow by 13.5% in 2011 to 11.2 million units, thanks to demand from the education sector and the coming festive season. Around 9.9 million computers were sold in India last year.
Even though the expected growth rate is slower than the last year’s 17.7%, the demand surge is likely to boost profits. Global PC sales growth is expected at 4.2% this year against 14% in 2010, the research firm said.
Top global PC makers are cashing on the demand. Companies such as Dell, Acer, Lenovo and HP have launched new products in the first half of the calender year. Dell has launched its new Inspiron with Switchers while Lenovo launched souped-up versions of ThinkPad and IdeaCentre. HP also introduced its high-end all-in-one desktops (PCs that combine the CPU and monitor in one single unit) in India.
Masaru Tamagawa, managing director, Sony India, announced on Tuesday that the company expects to double its marketshare by selling five lakh units this year.
“Though, there were visible signs of consumer softness witnessed in the first quarter of 2011, we anticipate robust growth,” said Kiran Kumar, senior analyst, IDC. “Educational buying and a subsequent festival season boom is expected to support a strong growth in the second half of the year.”