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PepsiCo's contest for management students

business Updated: Jan 20, 2008 16:58 IST

Cola giant PepsiCo has launched a contest to tap young talent from the country's top management schools.

"The contest is an attempt to bring out some fresh and out-of-the-box ideas from the best brains of the country," Mrinall Dey, general manager, corporate communications, PepsiCo India, told IANS.

The "Taste the Success - Become Indra's Advisor" competition requires participating teams to submit a case study of business strategies to unlock the latent demand for beverages in India.

The five Indian Institutes of Management at Ahmedabad, Bangalore, Kolkata, Lucknow, and Indore, Management Development Institute (MDI), Faculty of Management Studies (FMS) of the Delhi University, Xavier Labour Relations Institute (XLRI), Symbiosis Institute of Business Management (SIBM) and Jamnalal Bajaj Institute of Management Studies (JBIMS) have confirmed their participation in the contest.

The winners would get an opportunity to meet and present their case study to Indra Nooyi, the chairman and chief executive of PepsiCo, in New York. They may even get a chance to be advisors on an ongoing basis with PepsiCo to operationalise their ideas.

In addition, the first runners-up will get a cash award of Rs 1,00,000 ($2,500), while the second runners-up will get a cash award of Rs 50,000. The top six finalists will get an opportunity to appear for a pre-placement interview.

Commenting on the need for such initiatives by corporate firms, Amit Kapoor, professor of Business Strategy at MDI, said: "Such initiatives help bridge the gap in the learning process of the management students, providing them a chance to engage, share and learn directly from the top management of global companies and think through a real-life project."

Students would be allowed to form a team of maximum 3 members. Registration and uploading of case studies can be done on the website,, between Jan 15 and Jan 31. The winners will be declared by the third week of March.