Soft drink major Pepsico India on Thursday said it will air its first international television commercial under the existing 'Youngistan' campaign from Friday during the ICC T20 World Cup tournament.
"The new ‘The Rising’ TVC has been created by PepsiCo’s international advertising agency CLM BBDO, Paris for Pepsi markets globally outside of North America," Pepsico said in a statement.
India is the one of first countries which has used the adapted version of the film targetting the youth, the company said.
Commenting on the latest campaign, PepsiCo India Executive Director (Marketing) Punita Lal said, "The new TVC, celebrates the 'Youngistaan' attitude wherein they believe anything is possible. We are confident that this film will connect with the Indian youth, thanks to the core thought and scale execution."
The company said the new commercial, also called 'I Can' campaign, will be aired during the ICC World Twenty 20, England 2009 tournament starting from Friday.