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Pharma exports to get branding support

business Updated: May 18, 2010 22:13 IST
Sachin Kumar

The Indian pharmaceutical sector is set to get a branding push to promote exports.

The Pharmaceutical Export Promotion Council (Pharmexcil) is planning to set up 20 facilitation centres in 5 years in main export destinations. These centres will create awareness about the quality of Indian drugs among buyers and will work in close coordination with local governments.

“Initially the facilitation centres will be set up in the top-10 export destinations, and will increase the brand image of Indian pharmaceutical products,” said Smitesh Shah, chairman of Phamexcil.

The first such centre may come up in 2011, he said.

The United States, Germany, UK and Latin American countries are the major importers of Indian drugs. The centres will be in constant touch with the buyers and regulators in these countries.

According to sources, the commerce ministry has agreed in principle for the setting up of these centres.

These centres will also help Indian pharmaceutical exporters in understanding rules and regulations. “Many exporters do not have understanding of local rules pertaining to drug export and import. Facilitation centres will help them to understand fine details,” Shah said.

Apart from branding, these centres will also provide warehousing facilities to Indian exporters.