'Phokatcopy' the new buzz word on campus | business | Hindustan Times
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'Phokatcopy' the new buzz word on campus

business Updated: Sep 21, 2009 19:21 IST

Students who spend a lot on photocopying notes on campus can earn it all back by way of points that can be traded for fast food, free mobile talktime or iPods, thanks to a new business concept of an IITian.

22-year-old Harsh Narang, an IIT-Delhi final year student (MTech), has joined hands with three students from the institute, two from Delhi University and one from BITS-Pilani, to set up 'phokatcopy' that subsidises photocopying for students across various colleges in the capital.

"We have tied up with photocopiers of 25 colleges in Delhi whereby let's say a photocopy costs 75 paise per copy, we give it you for just 50 paise. If it is for 50 paise, we give it you for 40 paise. For every 20 sheets you photocopy, you get a scratch card which has to be registered through our website. The scratch cards give you points equal to the money spent by you," Narang told PTI.

Explaining further, he said his firm has tied up with numerous companies like Fast Track, Cafe Coffee Day and Nirula's, among others, through which they dole out freebies and also act as a platform for advertisers to target specific audience.

"Let's say, you accumulate 65 points which is equal to Rs 65, you can avail a free hot chocolate fudge coupon which would be mailed to the address that you have registered with us," Narang said, adding that one can also take part in the weekly sweepstakes that give a chance to win iPods.