Print media circulation grew 5% in 7 yrs: ABC
business Updated: Jun 01, 2016 05:50 IST
NEW DELHI: The Audit Bureau of Circulations (ABC), the non-profit body for measuring and auditing newspaper and magazine circulation in the country said on Monday that print circulation of its member publications grew 5.04% between 2008 and 2015.
“This growth was achieved due to new titles entering various market places as well as existing titles expanding their reach by starting new editions and printing centres at various locations,” ABC said in a statement.
Most member publications certified by ABC (across various languages) have shown a positive increasing trend during this period.
ABC has been certifying circulation figures of member publications every six months since 1948 .
The trend of certified circulation figures by ABC show that the print medium is expanding in India in spite of stiff competition from other mediums such as television, radio and digital.
As on date, 669 member editions (daily and weekly newspapers) and 50 magazines submit their circulation figures every six months for third party independent verification.
“ABC will also be shortly entering the field of digital measurement with Nielsen. The service would be generally available within the next few months,” it said.