Put your hands together - for creativity and passion

  • Updated: Apr 22, 2015 11:49 IST

India's solidarity is symbolised by the National Anthem, National Flag, Defence forces and of course Cricket. With cricket having a euphoric spin in India, Pepsi’s #CrashThePepsiIPL campaign is the latest fervour for the cricket devotees. Pepsi IPL is truly an ‘INDIA KA TYOHAR’ which gets the whole country together. A festival where all of India watches as one, applauds as one and celebrates as one. The essence of this huge festival further adds to the excitement by Pepsi’s #CrashThePepsiIPL campaign. Pepsi has made people come all aboard and show what true passion is. The audience has handpicked instances from their lives that inspired them and created some epic TVCs amidst sipping their favourite beverage. All it took was a spoonful of creativity with a pinch of passion and a sip of Pepsi to show what cricket mania means to them.

With a combination of all these flavours #CrashThePepsiIPL has been getting a huge response from the viewers, ever since the time it was launched. The entries have been coming in thick and fast with the servers making room to keep up with the load . Some of them can be seen at https://www.crashthepespsiipl.com/gallery. These entries show the enthusiasm that engulfs the fans irrespective of their age, region or gender and are a true reflection of the fact that Pepsi and Cricket are an integral part of the Indian lifestyle. Whether it is the young at heart dancing merrily while having their favourite drink or friends just having a blast, it is a tough task for the jury to decide on which one of these entries should be showcased next.

The first winner has already been declared and you can see the entry at https://www.crashthepepsiipl.com/crashtheipl/winners . This will give an idea of the benchmark you need to exceed to have a shot at winning the contest. Though the mark is set high but as they say that belief and courage will lead to victory.

So go out there, have a swig of Pepsi and let the creativity flow. The next date to remember is 25th April which is the deadline for submission and the final day of the campaign is 1st May. Pepsi has gone all the way to celebrate cricket with people as other than the Cash Prize of 1 Lac rupees, you can also win the chance to watch your team while rubbing shoulders with your favorite stars at the VIP boxes in the stadium.

If like everyone else in India you love Pepsi and Cricket, this is the perfect fusion. When INDIA holds its breath during the matches, you might be the one who becomes the real star. So don’t just sit and watch the match, it’s time to put your imagination to good use. Go forth and share a Pepsi and #CrashThePepsiIPL.

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