Film company PVR Ltd yesterday announced the launch of an entertainment city comprising multi-screen theatres, a bowling alley, a skating rink and food plazas in the national capital's suburb of Noida.
The venture has been launched in partnership with the Logix Group. It will be a part of the shopping centre being developed at Logix City Center in Sector 32 here.
"The entertainment city will be a mecca of entertainment in the NCR (national capital region) as we will house all our formats under one roof," Ajay Bijli, chairman and managing director of PVR Ltd, said in a statement.
Pramod Arora, Group President, PVR Ltd, added: "The PVR Entertainment City will be a complete retail entertainment format which will showcase the best of lifestyle entertainment, leisure and casual dining formats...It will be the ultimate fun destination for the entire family."
Logix City Center is a mixed-use development project comprising shopping, office towers, entertainment and luxury hotels. It is spread across an area of 1.2 million sq. ft.
The project is in the planning and design stage and will open to the public 30 months from now.
The entertainment city will be spread over two floors in the shopping centre with a total area of 150,000 sq ft.
It will comprise a 15 screen multiplex with four gold class theatres, a 24-to-28 lane bowling alley, an Olympic size ice skating rink and food courts with restaurants, a microbrewery based Beer Island and food kiosks.
Commenting on the partnership, Shakti Nath of Logix Group said: "Logix City Center and PVR Entertainment City will be the finest entertainment and shopping destination in India.
"We have also signed one of the best hotel operators of the world to manage both hotels in Logix City Center. This will be a green building complex which will be at par with best of the buildings in New York and Las Vegas".
A similar format will be introduced across cities like Hyderabad, Bangalore, Chandigarh, Pune, as also other locations in the NCR, over the next three years, Nath said.