Indian Premier League champions Rajasthan Royals has tied-up with SMS Gupshup to launch a mobile community for its fans.
The team has also come up with a plethora of interesting contests across the country with a special thrust in Rajasthan and Gujarat to engage its fans, a press release on Friday stated.
Rajasthan Royals has selected SMS Gupshup as its SMS, WAP and WEB community platform partner to interact and grow its fan base, both in India and abroad.
Through the mobile community, fans can participate on a real-time basis in quiz contests and games and win interesting prizes, the release said.
The team has already started a variety of interesting contests such as Royals Diva, Kaptano Ke Kaptan, Boundary Ka Baadshah, Toss ka Boss and Googly-Shugly.
Commenting on the initiative, Rajasthan Royals' Chief Marketing Officer Raghu Iyer said, "Networking and mobile community has become a vital ingredient in our lives. It is one of the initiatives from our side to bring our fans and the team up close and personal."